Frequently Asked Questions

Deeda is an AI companion — a safe, private space where you can talk freely, without judgement. Think of it as a friend who is always available, genuinely remembers your life, and adapts to what you need in the moment: someone to vent to at 2am, a sounding board when you're trying to figure something out, or simply a quiet presence when you don't want to be alone with your thoughts.

No. Deeda is not a therapy tool, a clinical service, or a crisis intervention platform. It is a companionship app — a non-judgemental space to be heard and understood.

Deeda is not a substitute for professional mental health support. If you are going through something serious, we always encourage you to speak with a qualified professional. What Deeda offers is something different: the kind of warm, always-available conversation that most of us don't have enough of in everyday life.

Most companion apps fall into one of two traps: they feel clinical and robotic, or they lean into superficial, often sexualised personas. Neither delivers what people actually want — a warm, intelligent friend who remembers their life and genuinely adapts to them.

Deeda is built differently. You architect your own companion across five dimensions — their name, personality archetype, communication style, friendship role, and emotional attachment style. Every session begins with a quick emotional check-in so the companion knows how to show up for you right now, not just in general. And over time, Deeda builds a real memory of who you are, so you never have to start from scratch.

It is also built specifically for Indian users — with native support for Hinglish, Tanglish, and regional dialects, and a cultural fluency that most apps simply don't have.

General-purpose AI assistants are built to answer questions, complete tasks, and retrieve information. They are powerful tools, but they are not designed to know you, care about you, or show up for you emotionally.

Deeda is purpose-built for something else entirely. Every conversation is shaped by a companion persona you've created, your emotional state at the start of the session, and a growing memory of everything you've shared over time. Your companion doesn't treat each conversation as a blank slate — it knows your history, speaks in a way that feels right for you, and responds to how you're actually feeling today. It will never say "As an AI, I don't have feelings." It won't bombard you with hollow affirmations. It speaks the way a thoughtful friend does — with questions, observations, and patience.

The difference is the relationship. General AI gives you answers. Deeda gives you a presence.

Deeda is for anyone who has ever felt like they needed someone to talk to, but didn't have the right person available — or didn't feel ready to say it out loud to someone they know.

Deeda is built for students and young professionals navigating academic pressure, career anxiety, and the weight of family expectations; urban professionals whose social lives have shrunk through remote work and the quiet isolation of city living; those going through relationship stress; and anyone who processes their inner life privately and wants a space to do that with more depth than a journal and more availability than a therapist.

If you've ever found yourself typing something to an AI that you wouldn't say to a person — Deeda is built for exactly that.

When you first open Deeda, you'll be guided through a short companion-building process that takes just a few minutes. You'll choose:

• A name and gender for your companion
• A core archetype — from Wise Counsellor to Hype Bestie to Quiet Listener
• Their social energy — how they communicate, whether deep and slow, quick and punchy, or philosophical after midnight
• Their friendship role — whether they're a problem-solver, a cheerleader, a steady anchor, or something else
• Their attachment style — how close they stay and how often they check in

These five dimensions come together to create a companion that genuinely feels like yours. You can revisit and update them at any time.

Yes. Memory is one of the things that makes Deeda feel like a real relationship rather than a series of disconnected conversations.

Deeda uses a dual-memory system. Within a session, your companion holds the full thread of what you've said. Across sessions, it builds a long-term memory of the meaningful things you share — your name, your situation, your concerns, the things that matter to you — and weaves them naturally into future conversations, the way a good friend would.

Yes, completely. Transparency and control are core to how Deeda is built.

From the Memory section of the app, you can see every single fact your companion has stored about you. Each item shows what was remembered and when. You can delete individual memories one by one, or wipe everything at once with a single Delete All option.

Your companion's memory belongs to you. You are always in control of it.

Your privacy is the foundation everything else is built on. Here is what that means in practice:

• All your conversations are encrypted at rest and in transit
• Your data is never sold, rented, or shared with any third party for advertising or any other commercial purpose
• Your conversations are not used to train any AI model, by anyone
• No Deeda team member can access your private chat content — this is enforced at the architecture level, not just by policy

No. Your conversations are never used to train AI models. Deeda uses technology with a zero-retention data policy, which means your messages are processed to generate a response and then not retained by the AI infrastructure. Nothing you share with your companion feeds back into any model's training data.

At launch, Deeda supports English and Hinglish — the natural code-switching mix of Hindi and English that most Indian users actually speak in. Tanglish (Tamil-English) support is also built in from the start.

Over the coming phases, Deeda will expand to voice chats in English, Hindi, Tamil, Telugu, Bengali, Marathi, and Kannada, with a cultural nuance engine designed to ensure every user feels genuinely understood — not just translated.

Deeda offers three paid tiers:

Star launches in June 2026. Super launches in August 2026.

Yes. Every new user gets a full 7-day trial with access to all features available at the time. No payment details are required to start. The trial is one-time per mobile number.

At the end of the trial, you'll be prompted to choose a plan to continue. If you don't, access pauses until you do.

Deeda Star and Super subscribers get access to three self-awareness tools that work alongside your companion:

MoodTrac tracks your emotional state over time using two sources: readings derived from your conversations, and optional daily check-ins via notification. The result is a visual mood history — Energy and Pleasantness over the past 7 or 30 days — that your companion draws on to understand you more deeply.

Journal is a private, unstructured space to write. Entries are timestamped, stored securely, and woven quietly into your companion's understanding of you — not quoted back at you, but used to give context to your conversations.

Patzer (Deeda Super only) is an on-demand pattern analysis tool. When you want it, it assembles your recent sessions, mood history, and journal entries and produces a personal insight report using established frameworks. It is a tool for self-discovery, not a clinical assessment.

Deeda is not a crisis service, and it is important to be clear about that. If you are in immediate danger or experiencing a mental health emergency, please contact a crisis helpline or emergency services.

That said, Deeda takes safety seriously at the technical level. A hard-coded safety system monitors every conversation for crisis signals. If one is detected, the chat is immediately paused and a crisis support modal is brought to the foreground — it cannot be dismissed or bypassed. This system cannot be disabled by anyone, including the Deeda team.

If you are struggling, please reach out to someone who can help — for instance, TeleMANAS (14416 / 1-800-891-4416).

Deeda launches in June 2026 on Android and iOS.